Beauty tends to get a bad rap for being superficial. And while we can’t deny that beauty is about looking good, it's also about feeling good—which is why we found 5 brands you can feel seriously good about using. Not only do they create effective products with better-for-you ingredients, but some also give back to charities, use eco-friendly packaging, and source from local farmers.
We know labels like "all-natural" and "nontoxic" are a bit murky, since, legally, there's no regulation on these terms in the U.S. That's why we made sure to dive into the fine print and call out how each brand specifically defines those words. Side note: "Organic" is highly regulated and means a brand or ingredient has been certified by the United States Department of Agriculture, indicated by the USDA logo. (No logo? Don't trust it.) Check out these 10 natural beauty brands we're obsessing over.
1. Vitamin C Serum with Hyaluronic Acid for Face and Eyes
You’ll see results! Our premium, high potency, anti-aging Vitamin C Serum formulation will produce visible changes with evening and brightening your tone while helping to boost collagen and improve clarity, texture and overall appearance.
Vitamin E will help with hyperpigmentation, fade scars and reduce fine lines. Can be used around the under eye area to help with dark circles and wrinkles. Great for women and men for daily use with maximum prescription strength effectiveness yet gentle enough for sensitive skin and is non comedogenic. Can be used day and night.
2. Self Tanner
ORGANIC & NATURAL INGREDIENTS: Our self tanning lotion is formulated with the best organic and natural ingredients. Aloe Vera, Shea Butter, Coconut Oil, Jojoba Oil, Argan Oil, Green Tea and Witch Hazel work to moisturize your skin while DHA works its tanning magic. A natural alternative to Fake Bake, St. Tropez and St. Moriz.
GET A SUN KISSED TAN WITHOUT THE SUN DAMAGE OR CHEMICALS: Love that sun kissed glow but hate the thought of sunburns, early aging, and skin cancer. We think that sounds pretty reasonable. We have a great tanning cream that’s an alternative to brands that sell very chemical filled tanners in the form of towelettes, foam, mousse serum and spray.
3. Glo Skin Beauty Pressed Base
Achieve a flawless finish with our award-winning Pressed Base. This pressed mineral powder foundation provides breathable, buildable coverage that lasts with skin nourishing antioxidant support for all skin types.
Talc-free & non-comedogenic for acne-prone skin. Provides antioxidants & nutrients vital to skin health & radiance.
4. All Natural Armpit Brightener & Underarm Skincare
Produce silky soft, clean and even toned skin, clear bumps and discoloration. Overtime it visibly reduce discolored underarms – It will gradually fade away the darkened skin, offering a clean-healthy looking underarm. Light weight, non sticky formula is made out of soothing and silk soft Milk of Magnesia free from irritating baking soda. Unique formulation with magnesium hydroxide (Milk of Magnesia) neutralizes negative, opposing smells of your body’s own signature scent, and in turn, it assures that your BO isn’t interfering with your expensive cologne. . Gentle scent of Lavender and Lemon therapeutic essential oils provide anti-infective benefits and suitable for Women and Men. Enjoy smoother, lighter and clear skin around the armpits, 24 hr odor protection, plus clay power detox. This formula does not use chemicals found in skin lightening products that is not generally regarded as safe.
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